Every year, more than 200 million people purchase gifts worldwide during the holiday season. As consumers, we are compelled to participate in this annual activity, but nowadays, people are becoming more conscious of where our hard-earned dollars are spent.
The art of gift-giving refers to the pleasant feeling one has when receiving gifts. It is equally satisfying for the person who gives the present. It doesn’t necessarily mean that gifts should be bought. Depending on the receiver’s wishes, they can also be made, experienced, or performed.
The opportunity to make purchases with real impact is easier now than ever. When purchasing gifts, shopping for eco-friendly products, opting for minimalist items, and availing of socially responsible services are top of mind. But once we have decided to give meaningful gifts, how do we ensure they are authentic?
Beware of greenwashing.
Just because a product or service has the logo of a green leaf or is labeled organic doesn’t mean it is good for the environment. Many companies take advantage of the simple-minded consumer and exploit this by adding labels to confuse buyers, such as adding words like “cruelty-free,” “all natural,” and “sustainable,” which are terms used to describe greenwashing.
What to do: Read about the organization’s impact on its website. Look closely at the product’s ingredients and search for them. If it is a suitable product and their commitments are legitimate, take a moment to understand how the purchase will make a difference.
Look for a directory of social enterprises.
A for-profit organization with a social mission is also known as a social enterprise. Although the term is loosely defined, these companies are usually small- to medium-sized businesses run by individuals with a purpose. Supporting them by purchasing their products will go a long way, even if it starts with a small community.
What to do: Start browsing the global marketplaces online to see what products are available. Think of an advocacy or a worthy cause that the recipient will appreciate. Local shops are even better as it saves the cost of packaging due to shipping.
Buy secondhand.
The most effective way to combat “throwaway culture” is to purchase pre-loved items or visit thrift shops. Not only does it fit the budget, but it also redirects goods that would otherwise end up in landfills. It also encourages the gift-giving activity to be more intentional since secondhand items require more inspection and time to know what the other person will like.
What to do: Use secondhand marketplaces and local thrift store directories. Finding a specific item might be more challenging, so preparing a list of probable gifts might be more realistic. Tell the story behind the present and look for opportunities to add value to it, depending on the need.
Final note.
The holiday season is a meaningful time to spend with loved ones and friends. Spending money on causes that matter and impact the community is a gift that keeps on giving, along with the inspiration that making a difference is not so hard after all.